25 Ways to Increase Traffic to Your Website

13 min readApr 30, 2022

The Best Way To Increase Traffic To Your Website Is To Use Social Media Channels To Promote Your Content!

Optimizing a website for search engines is SEO (hence search engine optimization). These fundamentals of SEO can be found. On-page, off-page, and indirect SEO are all included in this list.

1. Advertise

We’ll start with this one because it’s the clearest. Paid search, social network advertising, and display advertising (try our Smart Ads Creator!) are effective strategies to attract visitors, grow your brand, and get your website ahead of potential customers. Adjust your paid methods to meet your objectives — do you want more visitors, or do you want to boost conversions? Each paid channel has advantages and disadvantages, so think about your goals before reaching your payment card.

If you want to increase visitors to your site while also increasing sales, you’ll need to use commercial solid intent keywords in your sponsored search campaigns.

2. Get Social

It’s not enough to provide excellent content and hope that people will discover it; you must also take proactive measures. Using social media networks to promote your content is one of the most effective strategies to drive traffic to your website. Short, quick (and tempting) links are excellent for Twitter, while Google My Business updates can help your site appear in local search results. If you’re a B2C goods company, image-heavy social media sites like Pinterest and Instagram could help you gain popularity. Here’s some more information on making the most of social media marketing.

3. Mix It Up

Contrary to popular belief, there is no magic formula for content marketing success. As a result, change the length and presentation of your material to appeal to as many various types of readers as feasible. Mix shorter, news-based blog entries with long-form material, video, infographics, and data-driven pieces for optimum impact.

4. Write Irresistible Headlines

One of the most crucial elements of your material is the headline. Even the most in-depth blog content will go unread if the headline isn’t enticing. Learn how to write great headlines. For example, BuzzFeed and Upworthy writers frequently draft up to twenty titles before choosing the one that would generate the most traffic, so consider your headline carefully before pressing “publish.”

5. Pay Attention to On-Page SEO

Do you believe SEO is no longer relevant? Reconsider your position. Search engine optimization (SEO) is still a vital and worthwhile strategy. Are you utilizing picture alt text to its full potential? Are you linking to new content from within your site? What about meta descriptions, for example? On-page SEO optimization doesn’t have to be time-consuming, and it can help you increase organic traffic.

6. Target Long-Tail Keywords

Have you covered your high-intent and popular keyword bases? Then it’s time to start focusing on long-tail keywords as well. Long-tail keywords account for the bulk of web searches. Therefore you’re missing out if you’re not using them in your sponsored search or SEO campaigns.

7. Start Guest Blogging

Before you say it, despite what you may have heard, authentic guest blogging isn’t dead. Securing a guest post on a popular website can help you improve blog traffic while also helping to promote your brand. However, be aware that guest blogging standards have evolved dramatically in the last eighteen months, and spamming approaches may result in harsh penalties. Proceed cautiously.

8. Invite Others to Guest Blog on Your Site

It’s a two-way street when it comes to guest writing. Invite others in your niche to write and post information on other sites. They’re likely to share and link to their guest post, bringing additional visitors to your site. Make sure you only publish high-quality, unique content free of spammy links, as Google is cracking down on low-quality guest blogging.

9. Go After Referral Traffic

Rather than attempting to persuade other websites to link back to you (time-consuming and inefficient), develop content that begs to be connected.

We acquired a connection from Ars Technica in the Editor’s Pick section among links to The New York Times and National Geographic when Larry wrote about eBay getting a kick in the teeth from Google’s Panda upgrade. Not bad, and neither was the increase in referral traffic that followed. In this piece, you’ll learn what types of links bring a lot of referral traffic and how to get them.

10. Post Content to LinkedIn

LinkedIn has evolved into much more than a job search tool. LinkedIn, the world’s largest professional social network, has evolved into a powerful publishing platform in its own right. Therefore you should be regularly contributing content there. This will enhance visitors to your site and your industry profile — especially if you have a modest to large following.

11. Implement Schema Microdata

Schema (or another microdata format) will make it easier for search engine bots to identify and index your pages, but it will not drive traffic to your website. Another advantage of a schema for SEO is that it can lead to better rich site snippets and higher click-through rates.

12. Link Internally

The number of sites that link back to you isn’t the only factor that influences the strength of your link profile; your internal linking structure can also have an impact. So keep an eye out for internal linking opportunities when generating and posting material. This not only aids SEO but also provides a better, more beneficial user experience, which is the cornerstone of growing website traffic.

13. Interview Industry Thought Leaders

Are you under the impression that interviews are reserved for the big leaguers? If you ask, you’ll be surprised at how many individuals are willing to speak with you. Send letters to thought leaders in your industry seeking interviews, and then post the discussions on your site. Your credibility and website traffic will grow due to the interviewee’s name recognition, but the interviewee is also likely to share the information, expanding its reach.

14. Don’t Neglect Email Marketing

Many organizations are so focused on using content marketing to gain new clients that they overlook more traditional tactics. Even a marginally successful email blast can result in a significant increase in traffic. Just be careful not to send out a barrage of emails on every new development in your company. Also, don’t underestimate the value of word-of-mouth marketing, particularly from individuals who are already satisfied with your products or services. You may also increase traffic by sending a pleasant email reminder about a new service or product.

15. Make Sure Your Site is Responsive

The days of only using a desktop computer to browse the internet are long gone. More people use mobile devices to access the internet, and forcing your visitors to pinch and scroll their way across your site effectively tells them to go. Even if you have a simple website, it must be accessible and comfortable to see on various devices, including tiny smartphones.

16. Make Sure Your Site is Fast

Have you ever had to wait thirty seconds for a website to load? Neither do I. Your bounce rate will be extremely high if your site takes an eternity to load. Your pages are technically optimized, including picture file sizes, page layout, and third-party plugin functionality. It’s better if your website loads quickly.

17. Have a business blog

First and foremost, your company requires a blog where you can provide meaningful, long-form content regularly. This is unavoidable.

- Businesses that blog receives 97% more connections to their websites.

- Companies that blog receive 55% more website visitors than those who don’t.

Marketers who have blogs are 13 times more likely to have a favorable return on investment.

The more value you provide on your website, the more reasons visitors will have to come back. Without a blog, most of the other methods in this piece will be challenging to implement (or any post on the topic, for that matter).

18. Focus on evergreen topics

While breaking news and popular subjects can increase traffic temporarily, they are not worth the time and effort. Instead, create content around issues that your audience will constantly be interested in. These evergreen content will gain traffic and links over time, especially if you update them regularly (more on that later).

19. Join Quora

Quora is a question-and-answer website where you can read, submit, and vote on answers.

The questions vary from the wacky “What’s the most important life lesson you’ve learned so far?” to the practical “What are the greatest productivity tools?” and everything in between.

Quora is a question-and-answer website that allows you to follow and engage with people in your business.

I didn’t put Quora among the other social media platforms because it isn’t like them. You’re connecting with influencers rather than engaging with individuals who adore your brand. These are individuals who, if addressed correctly, may assist you in taking your traffic to the next level.

20. Create incredible visuals

To depict thoughts, show data, and reproduce charts in your branding, use design tools like Canva. Other websites will link back to your site if they use your images. Furthermore, Google displays more photos in standard Search results, providing you more chances to rank and boost your result's appeal (and thus click-through rate).

21. Forum Commenting

Forum comments may appear to be a relic of the past, but the goal, like blog commenting, is to establish yourself as a critical, respected community member.

Almost every forum has its paragons: shining examples of individuals who consistently give useful or novel information to the community. Some of these individuals go on to become moderators.

While your reputation won’t improve overnight, spending only 15–20 minutes a day browsing forums for unsolved questions or posts to contribute to will go a long way toward improving it.

A list of Wikipedia’s most popular forums, the number of posts, members, software used to administer the forum, and the year it was started.

Once you’ve produced a list, double-check a few things, the first of which is when the most recent post to that forum was posted. Nobody wants to contribute to a ghost town, and one of the most challenging challenges for forum administrators is gaining enough traction to attract people to register and return.

22. Advertising on Facebook

Ads can be targeted to both mobile and desktop devices and appear on the right side of your newsfeed or in your timeline. The ad only shows the first 90 characters when presented in the sidebar. And however, when displayed in the newsfeed, it reveals the first 500 characters.

Rather than going over every form of ad Facebook offers, I will show you which ones have consistently increased traffic for various businesses, large and small.

23. Create an Infographic

It’s impossible to talk about Pinterest without mentioning infographics. When done correctly, these graphic breakdowns of statistics and information may be a powerful traffic magnet on both the popular pinning site and your website.

Conducting Research

The most time-consuming portion of the infographic development process will be conducting research and obtaining facts, although various websites can help:

Statistic Brain Facts and figures on various topics, including cuisine, sports, etc.
- This Pew Research Center examines current events in-depth, including politics, religion, and global and social trends.

Crediting Your Sources

When designing an infographic, finding and acknowledging the most recent sources for your information is also critical, as many websites might offer skewed figures as reality. This article provides good examples of what to do and what not to do regarding proper sourcing.

24. Target a Keywords

Keywords are the words and phrases that users enter into search engines, and as you can expect, some keywords receive more searches than others. For example, using keyword research tools, you can notice that the keyword “how to boost website engagement” receives only approximately ten monthly searches, whereas “how to increase website traffic” receives 300.

25. Use the power of retargeting

Retargeting is the practice of retargeting clients through adverts on other websites after visiting yours. For example, you can often persuade people to return to your site by displaying a product they may have looked at, an ad for an item they searched for, and so on, depending on the retargeting you conduct.

There are three main types of retargeting:

Site Retargeting: This is the most basic form of retargeting when your advertising appears on other visitors' websites. The objective is to keep your brand in the back of their minds and their peripheral view. There’s a lot of versatility here, including the ability to show the actual product the buyer looked at, several goods, image advertising, and so on.

Intent/Behavioral Retargeting: This sort of retargeting is more complicated, and it occurs when a user engages in particular actions that could lead to a click on your ad. They may have made purchases on similar websites, looked for similar terms, or shared your consumer base’s interests. This form of segmentation can be done geographically, depending on their level of engagement with your other lead-generating channels (surveys, emails) or a combination of factors.

CRM Retargeting: CRM-based retargeting concentrates on your email list, particularly those who haven’t opened your communications. CRM retargeting tracks visitors from your mailing list online and displays advertising for your website on the pages they visit.

Various retargeting tools and services, each with different price points and features. Here are two examples for you to consider.

- Advertisement Roll is One of the most well-known and well-known retargeting brands. Includes impression-based pricing plus a fixed-price margin.

Retargeting software In addition to retargeting, it also provides ad design services. Search-based, CRM, Facebook, and dynamic retargeting are all available.

How to drive traffic to your website: recap

That’s a wrap! Here are the 25 free ways to drive more traffic to your website:

Advertise
Get Social
Mix It Up
Write Irresistible Headlines
Pay Attention to On-Page SEO
Target Long-Tail Keywords
Start Guest Blogging
Invite Others to Guest Blog on Your Site
Go After Referral Traffic
Post Content to LinkedIn
Implement Schema Microdata
Link Internally
Interview Industry Thought Leaders
Don’t Neglect Email Marketing
Implement Schema markup
Make Sure Your Site is Fast
Have a business blog
Focus on evergreen topics
Join Quora
Create awesome visuals
Forum Commenting
Advertising on Facebook
Create an Infographic
Target a Keywords
Use the power of retargeting

Conclusion

I get giddy thinking about these strategies for driving traffic to your website because they are all tactics anyone can utilize.

People have used them efficiently, as I’ve tried to demonstrate throughout this article.

I’ve used them for myself and clients, so I know they’re effective.

Disclaimer

I appreciate your time and reading this article, and helping me by clicking and buying or sharing the article on one of the links above will provide the best in the future. I am an affiliate marketer, and I would like to inform you that this post contains affiliate links. Therefore, if you intend to click these links to buy something, we may earn a small commission. Thanks.!

LEGAL
Any earnings or income representations are aspirational statements only of your earning potential. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic, experience, etc. As always, there is a risk with any business. I am not a financial advisor, and nothing in this video should be considered legal advice.