6 Ways to Generate More Revenue Using Videos in 2022
Learn how to use a video strategy to increase your business’s revenue.
The internet has shifted its focus to video, and there’s no better time for small businesses and emerging brands to join in.
By adapting your content for video, you can gain exposure on high-growth platforms like TikTok, which has over 1 billion monthly active users, and Instagram, which switched to tape in late 2021.
Video can be used throughout the customer journey by generating interest in your business and increasing customer conversions to keep them on board and engaging with them.
Do you want to learn how?
We’ve got six tried-and-true strategies for you to use video to enhance your online business’s revenue, including:
Getting the word out about your brand
displaying all of your product or service’s features
Using video to make money using your knowledge
Plus, we’ve included some motivational examples so you can understand how to put our advice into practice.
Let’s get this party started.
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Table of Contents
1. Use video to tell your brand’s narrative.
2. Use video content to keep your clients interested.
3. Make money by selling online courses
4. Organize webinars
5. Make a video-only membership site.
6. Use video to promote your products and services.
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1. Tell your brand story using video
Telling your brand’s and goods’ stories is an excellent method to let your audience know who you are and what you’re all about.
Consider some of the most well-known brands: most people know that Facebook began in a college dorm or that Bill Gates began in his parents’ garage.
This strategy can be used by businesses of all sizes to gain more clients and revenue.
According to headstream’s storytelling statistics, if customers appreciate a brand story, 55 percent are more inclined to buy the product, 44 percent will share the story, and 15% will buy the product right away.
When you start telling your brand and product story and establish a deeper connection with your audience, you’ll enhance brand awareness.
When you start making films about your story, your firm should experience a rise in leads, customers, and revenue, just like any other strong branding and marketing exercise.
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Example: Glossier:
Glossier is a beauty business launched in 2014 to put customers at the center of product development.
The firm uses TikTok movies to convey the message, explaining how some of its most popular products were created.
As you can see in the screenshot, this film displays the company’s input and the product that resulted from it.
This places the customer at the center of the product and demonstrates what distinguishes the brand, encouraging more people to acquire the products and increasing sales.
2. Retain your customers with video
Because video is such a popular content format, it makes sense to give your customers what they want as part of your marketing strategy.
How-to videos are the third most popular video kind, and they’re certainly the most straightforward to produce for your small business.
You may use this video format to educate your clients about your product to understand why they should use it first and then offer them a cause to buy from you again.
Here’s how one company uses video to educate customers while also keeping them coming back for more.
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Example: Califia Farms
Califia Farms, a California-based dairy alternatives company, is one of many companies using Instagram videos to sell their products.
As you can see in the screenshot above, it regularly releases fresh and imaginative recipes that use the flavored drinks it offers.
Because you can get the information clearly and quickly, videos are an excellent method to share new recipes, demonstrate product hacks, or highlight lesser-known features of your product.
It’s a fantastic approach to boost your customer lifetime value (CLV) and create loyal consumers who adore your product.
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3. Sell online courses
Many people want to learn from experts, and you have in-demand talents as a successful business creator, coach, consultant, or solopreneur.
If the idea of producing a course hasn’t occurred to you yet, keep in mind that the eLearning sector is expected to grow at a rate of 21% each year until 2027.
To capture a piece of that market, you don’t need to start a whole new business — with a one-time investment of time and money and a little promotion, and you can build an online course to teach people about your business or professional knowledge.
You can publish your video course to a video hosting provider and sell it for a one-time cost after it’s finished.
Here’s an example of someone who has done just that.
Learn More About How To Create professional videos for work and life?
Example: Rachel Pedersen
Rachel Pedersen established a successful social media management firm.
Rachel used all she’d learned about handling social media to build a course to assist others in achieving success.
She’s built on the success of her online course by creating more, which has given her access to even more cash streams.
People will want to hear your secrets no matter what business you’re in or what you’ve learned over the years.
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4. Host webinars
When you want to position yourself as an industry leader or have a product with many applications, hosting webinars might help you increase your revenue.
There are two methods to use webinars to grow your business:
1- Free webinars that educate your audience, teach them about your expertise, and solicit feedback on your product or service.
2- Paid webinars where you sell tickets to attend and provide learning or training that your audience will find valuable.
Whichever option you choose, you’ll need to find a platform that allows you to host live-stream material and sell access if you want to.
Your webinars can help you create leads by demonstrating that you are an expert in your field and that people should trust you and your goods.
5. Create a video membership site
Perhaps developing an online course isn’t for you, but you’re still a regular blogger or have something to say.
Since the epidemic, many businesses have gone online, and video may be an excellent tool for:
- Tutors
- Coaches
- Musicians
- Personal trainers
- Yoga teachers
Or anyone else who offers a service that is easy to visualize. You may either establish a new video membership site or use your existing website and combine your video hosting service to create a new revenue stream. You can charge membership to access your videos on your video site, generating ongoing revenue for your company.
Let’s check out another example.
Example: Max Maxwell
Through his website and video app for mobile and TV, successful investor Max Maxwell reveals the secrets to his business growth.
He regularly creates articles for his followers on being an investor and real estate entrepreneur.
Access to his podcast is included in his subscription package, giving his subscribers even more value for their money.
6. Promote your products and services using video
Whether you provide a tangible product like food or a service like a career coaching, your clients want to see your product in action.
Show consumers exactly what they’ll get when they buy from you. To convert people from viewers to purchasers, you must use video content to appeal to their emotions.
Demonstrate to your audience the problems you solve or the lifestyle they’ll be buying into if they do business with you. This form of connection is much easier to build with videos since you can show rather than say what you mean.
Next, we’ll look at our final case.
Example: Blue Banana
Blue Banana is an adventure clothing brand that’s all about a lifestyle and doing what you enjoy.
The videos it puts on Instagram sell that lifestyle brilliantly, showing the apparel in a whole number of exciting locations.
Its viewers may watch the products in action — skydiving, snowboarding, freediving, and so on.
With the videos it uses, it’s all about the lifestyle, which is part of the overall brand identity.
The brand will undoubtedly increase sales and generate more revenue by utilizing smart marketing in this emerging medium.
That concludes our top strategies, so let’s call it a day.
Ready to generate revenue for your business using video?
Have you gotten any ideas for leveraging video in your business?
Whether you utilize video for marketing like presenting your narrative or showing your items, or you make revenue from selling video material like an online course or a subscription site, you can undoubtedly increase your business.
When you witness long-term success in your organization, video content will be well worth the effort.
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