7 Money-Saving Content-Marketing Tricks Every Marketer Should Try!
With the right strategy, a marketer can easily enjoy the excellent benefits of content marketing. Some of these benefits are more traffic, a better reputation, and continuous growth in both traffic and standing in the long run with only a little increase in the budget. However, costing and keeping the marketing budget within the limit is essential with entrepreneurship.
Content marketing: Although it is one of the most popular and cost-effective marketing tactics accessible, it does not imply that it is inexpensive. You’ll need to invest considerably in either in-house staff or external professional organizations capable of providing good work if you want to execute a high-quality strategy.
Though content marketing is viral due to its cost-efficiency, it is not accessible or cheap. Therefore, investing heavily in an internal employee or respectable external firm is necessary to produce excellent work and execute a high-quality strategy. And always keep in mind that in marketing, an effective brand design is essential too to keep your audience hooked.
Fortunately, a marketer can still cut costs without sacrificing the campaign quality with the help of some money-saving tricks. Below are the strategies found to be incredibly useful by many marketers.
1. Reusing old content: This is not a good idea for some. But honestly, it will only be bad if the old content is reused in the wrong way. If, for example, a marketer has a thriving ‘evergreen topic’ blog post that he posted two years ago. Since the content of this blog stays fresh and can attract lots of traffic, it wouldn’t hurt if he would revisit and repost such an article.
Reposting the same article say every month will not give him new results. So his possible option is to wait for a year or two before reposting. He could even get away with a full republication.
If he decides to repost a blog with evergreen content, but without waiting for it to turn one year old, he can change the headline, reorganize the internal sections, or edit the body content. To give the article a new “look.” He needs to ensure that the URL where it was initially published in the same, or else he might lose the SEO equity that the article has already built up.
2. Re-envisioning content in new mediums: A marketer can convert his successful article to different mediums such as infographics or video highlights. He can also use specific snippets of his writing and share them on social media, such as tweets or Facebook posts. Reimagining new ways to republish an old but influential blog will help cut content-marketing costs.
3. Don’t stop at content publication: move forward with content promotion.
Content marketing starts with idea brainstorming and content creation, editing, and publication. But successful marketers do not stop and think that their job is done after publishing their articles. Instead, they go beyond that and promote their content.
4. Create a monthly series: Coming up with fresh ideas is one of the most time-consuming aspects of your content marketing plan; you’ll have to brainstorm new themes, research them, and figure out how to present them to your target audience positively in light.
However, by developing a monthly series that can be turned into templates for future work, you can save time (and hence money). You might, for example, feature a different industry influencer each month or create a “101” series that explains basic concepts to newbies.
5. Try conducting interviews: One of the most impactful pieces of content you can develop is an interview. If you work with an influencer, you’ll get more visibility and a boost in your reputation for your work, and it won’t take much time or money to get started.
Entry-level video and audio equipment is relatively inexpensive, and all you have to do ahead of time is prepare some questions to ask. After that, you can convert the interview into any format you like (including video, audio feeds, and written transcripts).
6. Invite guest contributors: Invite guest bloggers to contribute to your blog. Countless aspiring authors would welcome the opportunity to acquire visibility and credibility by guest posting, and many of them have amazing content to share.
You’ll get original, well-written blog pieces; the writers will gain more visibility, and you won’t have to pay a dime (though you’ll want to spend some time refining this content).
7. Crowdsource your content: You could crowdsource your blog’s content internally if you don’t want to make an open call for guest contributors from outside your firm. Request that your team members produce a blog post on a topic they believe would interest your consumers.
You’ll get a wide range of topics and viewpoints, and you won’t have to invest much time or money to get them.
Any cost-cutting strategy you implement in a marketing campaign has the potential to be exploited. If used carelessly, it can degrade the quality of your work and potentially jeopardize your brand’s reputation.
Disclaimer:
I appreciate your time and reading this article, and helping me by clicking and buying or sharing the article on one of the links above will provide the best in the future. I am an affiliate marketer, and I would like to inform you that this post contains affiliate links. Therefore, if you intend to click these links to buy something, we may earn a small commission. Thanks.!
LEGAL:
Any earnings or income representations are aspirational statements only of your earning potential. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic, experience, etc. As always, there is a risk with any business. I am not a financial advisor, and nothing in this video should be considered legal advice.
