Effective Paid Traffic Sources! How To Get Paid To Use Facebook, Twitter, And YouTube?
How to Choose a Niche to Target?
The first step to creating an online business is to choose what
kind of online business you want to make. This starts by
selecting a niche. Next, what is the subject matter you will be dealing
with? In this chapter, you will learn how to do this, and you will see how
this initial decision influences every other step.
What is a Niche, and Why Does it Matter?
Every site should have a niche that describes the kind of thing
you will be writing about and the people you will be writing it
for. Your site might be a ‘general’ site or a personal blog that
INTERNET MARKETING FOR COMPLETE BEGINNERS
doesn’t stick to any particular topic, but even then, there will be at
least a ‘theme’ or a feel tying it together. You might write about
books, coffee, and the city, but that’s still a niche in its way, and it will attract a particular type of person. And knowing and understanding your place is incredibly important if you hope to succeed in your site. Unfortunately, too many web admins do not fully understand their niche, and their sites suffer.
Essentially you should know what your niche is. This will be a straightforward question to answer for most site owners or bloggers: the site will probably be about ‘football’ or ‘technology.’ and that’s pretty easy to define. If your site is more general, though, then make a list of all the topics you write about regularly and then think about a) what ties them together and b) what kind of person will read them. You’ve probably created a new niche for yourself, but as long as your future content meets those same criteria, and then you will be on the money. Your interests should primarily determine the place you pick. If you’re going to be living and breathing your blog for the next ten years, then this NEEDS to be something you’re keen to learn and write about.
What’s more, you won’t deliver unique and valuable content if you don’t know anything about the topic! And hiring professional writers won’t guarantee that you’ll find someone who has a real passion and interest in the subject. While that’s true, you also need to consider the viability of the niche choice. How competitive is it? Do you stand a chance against the biggest sites? How profitable and monetizable is it? We’ll get onto this more in future chapters, but the subject you choose should be something that people are willing to spend money on and have lots of opportunities for informational
products. Finance is the very best niche because there is so
much money to be made on that subject. But likewise, you’ll find
that you can make a lot of money writing about dating, fitness, or
other topics that speak to a fundamental human need in this way.
Why You Should Get More Specific When Choosing Your Niche But to really succeed — and to gain an edge over the competition — you need to go a little deeper. Sure, your site might be a technology website, but what kind of technology do your write about? Who are you writing for? And what is the purpose of your site? For instance, you might write about all kinds of technology but find that you seem to stick more to technology that’s just around the corner. Perhaps you write lots of big previews for technology
that’s coming. And perhaps you write in a very technical way that
is clearly aimed at people who know their stuff? This is a very different niche from a site that reviews basic commercial technology in a style that can appeal to the average customer.
