Things to Keep in Mind In Promoting Affiliate Products
Identified The Product That You Want To Market!!
Social media is now the primary source of internet traffic for most businesses. And with 73% of people using social media to discover new products and services, it’s an ideal place to promote your affiliate marketing campaign and drive sales. However, with so many users on these platforms, it can be challenging to stand out and get noticed among all the noise. To gain visibility and drive more traffic to your website (and your product links), you need to find creative ways to promote your products. But, again, social media is a great place to start. These sites provide a simple method for sharing content. Still, they also have a high concentration of potential customers who may be interested in what you have to offer as an affiliate marketer.
5 tips for promoting affiliate products on social media
These are some quick tips to help you promote affiliate products on social media:
1- Create quality content
The foundation of any good affiliate promotion is strong content marketing. You want to create content that truly solves your audience’s problems, and that links back to your product pages. To start, create a content calendar for the entire year — and include both seasonal and evergreen content. Seasonal content tends to get more attention during the holidays, for example, while evergreen content is great for year-round promotion.
2- Use photos and visuals
Social media is a visual medium, so use photos, Illustrations, and GIFs to promote your products. Visuals grab attention, and people are naturally drawn to them. Not only do visuals help your content stand out, but they've proven to be more effective at driving traffic to your site, too. Studies show that articles with at least one image receive 94% more views, and those with at least one image that is relevant to the content get double the average number of shares.
3- Offer exclusive promotions
Social media platforms are full of users flaunting their latest purchases and bragging about their great deals. If you’re promoting a new or expensive product, you may think that there’s not much of an opportunity to stand out. But you can use this to your advantage by dangling an exclusive deal in front of potential customers. If they’re on the fence about purchasing your product, a special promotion will encourage them to pull the trigger and buy.
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4- Leverage influencers
Promoting your affiliate products through social media can be an effective strategy, but it can also be a bit of a numbers game. You might have hundreds or thousands of followers, but only a small percentage of them are likely to buy your product, especially if it’s expensive. One way to increase your reach is by collaborating with influencers. Find social media users with a large following who use and love your products, and reach out to them.
5- Wrapping up
Affiliate marketing is an excellent way to earn money online. It can also be a great way to diversify your income. By leveraging the power of social media, you can build a robust affiliate marketing campaign and promote your products to a highly engaged audience. By following these tips, you can attract more followers and increase your revenue.
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Once you have identified the product that you want to market, there is still a little bit of work that needs to be done and they are set out below.
Profit
This is obviously the first thing that you should look for in any product that you want to market. Affiliate marketing is a business, and just as in any other business, it is profits that matter. All decisions, therefore, have to come down to this baseline, and if you, after all the research in the world find that the product is not profitable, there is no point in going any further.
This is the reason why there are a number of people who would have started out with affiliate marketing but would have had to give up halfway because there is no money to be made. This is also the main reason why newcomers are advised to go for those products that are already selling well. That way there is not much decision-making regarding the product to go with.
You will therefore have to concentrate only on improving your ranking on Google and while the competition is also much stiffer, you will at least know that if you are not able to sell, it has nothing to do with the product. It is important to make a distinction between profit and profitability. Most people go with high profitability, which means that you get high margins on sales.
While this may be a good income stream, it may be a good idea to take a look at the low margin, high volume segment. Many times the number of sales will be such that your total profits will be more in the low margin products than in the high margin ones. For example, trying to sell an eBook for $60 a book may give you a commission of $5 per sale but if you are getting only 20 sales a month, you are earning only $100.
Instead, if you go for the ones that sell at $10, your commission may well be only $1, but if you are able to make 200 sales, you earn $200. This is only an example but it serves to illustrate the point.
Marketability
The first point dovetails into this. You need to find products that are marketable. Unless there are people to buy what you have to sell, there is really no point in you even trying to sell it. You need to make sure that there is a market for your product before you try to sell it. There may be geniuses who were able to create a market, but this rarely happens. For the vast majority of us, selling products that already have an existing market is the only way out.
Stick to consumables
This is good advice because only consumables are sure to give you repeated sales. For example, dog food may not sound appealing, but there are more than 1,500,000 people searching monthly for it, and they will have to buy dog food the next month and the month after that. This way, even if the size of the market is low, you are guaranteed recurring sales because as long as you give a good deal, buyers will return to you.
Of course, there is always the fear that repeats customers will go straight to the home site, but your advantage as an affiliate is that you are not stuck to just one product. You can have as many brands as you wish and as long as you make sure that there is something different about your sites, like a new brand that you feel is better, or something else, people may very well try out different products from you.
It is easier to remember just one site and bookmark it, rather than 10 different ones for 10 different products, so you are ensuring that they will keep coming back to you first before going elsewhere. As long as they do that, you will be credited with the sale.
Quality
This is important because although the net gives you a lot of anonymity, purchasing is still governed by old-fashioned values like the quality of the product. You are putting your reputation at stake by saying that a product is of good quality, so either make sure that the product really is as good as it says it is, or give an honest review. Either way, you will have to try the product to build up consumer confidence in your site.
It is not necessary that you sell only top-quality products. High quality generally means high price but more people are satisfied with fairly high quality, but lower price products. Just don’t say that something is really good when it is not. For example, if you are selling cameras, there are a number of low-cost, good enough cameras that will probably make up the bread and butter of your sale.
You cannot afford to not sell them as the high-priced ones are not as often sold. Yet, you need to make sure that the purchaser gets good value, so inflating specifications, and giving opinions like something is really great when it isn’t, should be avoided. Honestly saying that something is good only for a certain use and that if you want more functionality you should go with another model, is more appreciated than if you say that it is the best that money can buy.
Many sites offer customer reviews as their marketing ploy thinking that a customer who finds a review by another customer will be more inclined to believe it. Unfortunately, not all customers leave a review, which means that many of these sites resort to putting in reviews under different names just to bolster their site. This also means that you will have reviews that are not entirely accurate, meaning that you yourself are bringing down the value of your site.
A much simpler and as effective way is to just give an honest review and as long as you have taken the time to review the product properly, you will find people respect your opinions. This may take longer, but in the long run, is easier.
Popularity
Look into the popularity of the product first. Affiliate marketing is not as easy as just creating a site and becoming an affiliate. A lot of legwork is needed and just because you find a product that is searched for does not make it a good niche to be in. For example, there are a large number of people who search for anything “Labrador”. Yet, this is of no use to you because most of these people are looking for information.
Few people buy puppies online, and although you have the option of marketing various dog products, it is still not a very profitable niche to be in. Even people who like their dogs very much generally get what they need at the supermarket, and unless you can offer a really good deal on your products, they will not buy it.
This is just an example of something that is really popular but does not net you anything in the form of money. Of course, if this is a niche you really want to be in, you could do further analysis on finding out why exactly people do not buy, and then create a site that takes into account all these problems. This is not only time-consuming and expensive but there is also no guarantee of success.
Disclaimer:
I appreciate your time and reading this article and helping me by clicking and buying or sharing the article on one of the links above will provide the best in the future. I am an affiliate marketer, and I would like to inform you that this post contains affiliate links. Therefore, if you intend to click these links to buy something, we may earn a small commission. Thanks.!
LEGAL:
Any earnings or income representations are aspirational statements only of your earning potential. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic, experience, etc. As always, there is a risk with any business. I am not a financial advisor, and nothing in this video should be considered legal advice.
