Why is Pinterest So Powerful?
Top 5 benefits of a Pinterest business account!
Pinterest offers highly effective ad targeting options since it is a visual search engine. Therefore, it knows precisely what people are looking for and interested in.
If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the biggest and the most flexible/powerful platforms out there. Pinterest may not be quite as big as Facebook in terms of pure users but it’s actually not as far behind as you might think. What’s more, it has a ton of unique features that present excellent opportunities for the savvy marketer.
The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’. Thus it clearly lends itself to companies that have an artistic, trendy, stylish, or visual side.
But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle? And seeing as Facebook and Twitter are so much bigger, does it really matter?
Well, the first thing you should get out of your head is the idea that Pinterest isn’t that big. In fact, Pinterest currently has 100 million users which is really pretty massive — and a subset of the market that you just can’t ignore.
Also interesting is that 85% of those 100 million users are female. This is quite unique for any social network and provides you with a great way to reach a female audience — something that a lot of blogs and brands could stand to do a little more effectively. 42% of all adult women in the US use Pinterest which is massive — and actually, 13% of males do which is still rather significant.
And while Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought.
Top 5 benefits of a Pinterest business account!
Are you debating whether or not to join Pinterest? While each network has its unique demographics that can help you plan your strategy, having a Pinterest business account has a lot of advantages.
When you open a business account on Pinterest, you have access to a number of features that you wouldn’t have otherwise, opening you a slew of new possibilities for your online presence.
Read through this tutorial to see how effective a Pinterest business account can be for your business.
1. Spot emerging trends
Pinterest is the most popular site for people to share their favorite items, designs, and trends. Maintaining an active presence on Pinterest can ensure that your business is at the forefront of new trends in your sector.
Pinterest routinely aggregates categories of popular material for users depending on their searches, so you should follow influencers in your sector to uncover developing trends.
When a user clicks on the search box, a list of search choices appears. It offers anything from interior design styling ideas to website and business resources for me.
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These aggregate search categories will surface based on your queries, and if you’re looking for products or services linked to your business, you’ll likely discover possibilities that are hyper-targeted to your brand and audience.
Examine these suggestions to determine which products or services you should promote or offer to your customers and clients.
2. Increase brand authority
When you create a Pinterest business account, you have access to a few features on your profile that are not available to regular accounts.
Below is a link to my Pinterest company profile.
Regular Pinterest users are unable to access several aspects of this profile:
- A header with your own custom pins.
- A verified website provides insight into the number of viewers your pins receive.
- Each of these factors contribute to your brand’s authority, providing you a more credible online presence.
3. Drive website traffic
Before a consumer saves or clicks on your product, service, or blog post, pins like these provide further information. More clicks and traffic can result from enticing users.
4. Access your analytics
You can see impressions, engagements, clicks, and views, among other things. You may also browse all of your pins or only those saved from your website by selecting particular date ranges.
You may also look at your report in Sprout Social’s dashboard if you want to learn more about your Pinterest performance.
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Viewing your analytics is a terrific method to determine which Pins are generating the most clicks and traffic to your website, so you can promote them for even more success and produce similar items, blog posts, or Pins to imitate that success.
5. Run ads and promoted Pins
The option to run advertisements and promoted Pins is the last major advantage of Pinterest business accounts. Having access to Pinterest’s advertising and targeting options is a huge plus, and it can help you get even more mileage out of your account.
To get started, go to the Ads tab in your business account’s navigation bar.
You may create ad campaigns around brand awareness, traffic, or conversions, and you can target your advertising with hyper-specific interest targeting.
Pinterest offers extremely effective ad targeting options since it is utilized as a visual search engine. It knows exactly what people are looking for and interested in. Users are frequently on the platform looking for things, so putting your products front and center on the network can result in increased sales and conversions.
Pinterest advertising is also quite cost-effective, so if you have a visually appealing product or service, you should absolutely allocate some of your marketing budget to it.
Get started on Pinterest today
Better yet, you’ll find that Pinterest is actually one of the easiest social networks to manage and maintain. The amount of time and money you’ll invest here is miniscule, and especially when compared with the amount you stand to gain. This is a very high ROI and it demands your attention! With that in mind, this book is going to act as your comprehensive guide to mastering Pinterest.
And while Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought.
Pinterest is also one of the fastest growing platforms and is expected to acquire another 47.5 million users in 2015.
So you need to be on Pinterest and this is especially true once you realize that there are plenty of ways you can succeed on the platform even if your niche isn’t terribly creative or visual. Over the course of this book we’ll look at some more creative and imaginative approaches that you can take to your Pinterest marketing and we’ll see how many other brands have managed to take the network by storm.
By the end, you’ll know everything you need to know to get set up and to start building a massive audience. What’s more, we’ll go over some advanced strategies and techniques you can employ to get one step ahead of the competition and to accelerate your growth trajectory. You’ll be armed with unrivalled knowledge of the platform and you’ll be poised and ready to become a real force to be reckoned with on the platform.
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Specifically, you will learn:
- How Pinterest works and what makes it different from other platforms
- How to get started with your own Pinterest boards
- How the top brands on Pinterest are making use of the platform
- How to save time using plugins and other tools
- How to market your Pinterest board through other forms of social media, email and more
- How to create stunning content that is destined to succeed on Pinterest
- Growth hack techniques for gaining more users more quickly
- What to expect from Pinterest moving forward
Disclaimer:
I appreciate your time and reading this article and helping me by clicking and buying or sharing the article on one of the links above will provide the best in the future. I am an affiliate marketer, and I would like to inform you that this post contains affiliate links. Therefore, if you intend to click these links to buy something, we may earn a small commission. Thanks.!
COPYRIGHT ISSUE:
While making these cute and funny compilations, our aim is not to steal someone’s video but to share those quality video clips with other people in a quality compilation.
In some videos, we have not contacted the owner just because the video will bring smiles to millions of people.
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LEGAL:
Any earnings or income representations are aspirational statements only of your earning potential. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic, experience, etc. As always, there is a risk with any business. I am not a financial advisor, and nothing in this video should be considered legal advice.
